"Wild Blue Yonder"

Often I'll get the question - what does "wild blue yonder" mean? 

I had been searching for a good name for my company for weeks. I was tossing around a few options, but none that really ignited me. When I came across the phrase "wild blue yonder" (pretty sure I was on thesauraus.com looking at synonyms for 'sky') I knew immediately it was the right name for my company, for a few reasons. 

1. Pushing yourself beyond what you think is possible. Whether it's a physical accomplishment, an emotional struggle, or a feat of any kind, my philosophy is that you can get there, and then some. Thinking beyond what is possible: this is a core value I want my company to exemplify. A year ago I would NEVER have thought I would have quit my job to start a FT jewelry company, but, here I am! Life is full of delightful surprises. 

2. Nature is full of wild wonderful excitement. Really, it is - and I love immersing myself in it. Camping, hiking, canoeing, or even just driving through our beautiful country are some of the most profound experiences you can have. The potential for brushes with creatures you'd normally never see both thrilling and an honour - a rare opportunity that few ever experience. 

3. Blue is the colour of the whole world (because you know, our planet is like 70% water) and it is just my favourite colour. I love the parallels of water and sky, how these immense expanses reflect off one another, and rely on each other. The world is connected in complex tiny ways, and in huge obvious ways - and so blue is a central theme in my jewelry, as an response to the loveliness of our Canadian water, and big blue skies.